German Beer Company – Beck’s Brewery
In the North German city of Bremen
Founded in 1873
No.1 German export beer company -> More than 100 countries
In 2009 Best Product by Samsung, 막걸리 was ranked the 1st.
- Low price, Low alcohol degree, and healthful !
- Supported by the Korean government, Makgeoli market is rapidly growing.
- In 2010 KBS soap opera ‘신데렐
Korean companies’ organizational culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each de
Key Value
- Always put customers first
- View beer as a way of expressing one’s individuality
- Try to create appropriate social, emotional environment for drinking beer Presently rank in No 1 brand in many regions
Carlsberg
- World’s fourth largest brewery group
-Competing markets: 3 areas Northern & Western Europe / Eastern Europe / Asia
- Carlsberg beer portfolio contain
scale has increased 24.7% compared to the same period last year. By 2003 the U.S. oriental liquor import market 72.7% of the market is occupied by Japan and is almost monopolizing the market, South Korea 9.8%, China 4.9%, Taiwan 2.3% are showing market share.
Also traditional liquor, local corporations and most importers are located in California, more than 90% is consumed from Koreans.
of total sales on exporting. In order to strength the basis on China, Jinro has made 10 new distribution areas including Jilin, Tianjin, Yunnan, and so on.
With new events and marketing activities, Jinro will keep up with the consumer's trends in local and with continuous studies, they will keep the best quality. Various beverage like 'MAE HWA SOO', will increase satisfaction on consumers and